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Do I keep my Facebook current page or start over?

Branding & Marketing

27 Sep

Do I keep my current Facebook page or start over?

I hear this a lot.

“I have this Facebook page I started months or years ago, and it’s dead. Do I keep my Facebook current page or start over?”

They want to jump back into Social Media Marketing and are not sure what to do or where to start.

You’ll probably start asking around, researching online and asking their dear friend Google what to do. Now they are more confused than before.

Does this sound familiar in your quest to sell more of your products and services online?

Well. I have good news. The answer to this is actually straightforward.

Ask yourself this one question, and you will have your answer:

Does my current page have my target market following it?

Yep. It’s that easy.

Do your current fans and followers want what your selling?

To answer this, you must first narrow down your ideal client. Make sure you know who this person is inside out and backward.

Need help with this step? My Workshop walks you through how you define this person/customer. It makes all the difference in building a great Facebook that helps your business.

The best thing about Facebook is you get to pick exactly who sees your page and who you market to. This is so much better than 10 years ago when you paid for that billboard and hundreds or thousands of non-customers drove by and saw it.

Social Media marketing is great cause you to get to target those who want what you sell. At such a better rate, or even free if you know what you’re doing online.

It’s that simple to figure out if you should keep your current Facebook page or start over.

Social Medai marketing attracts ideals clients
Social Media marketing attracts ideals clients

Now what? Here are a few options:

You have determined your page is NOT your audience.

No worries. It’s ‘fixable’ or better stated, you have a few options.

  • You can archive the Facebook page (so no one can post on it, but followers can still see the page content).
    • If you choose this option, but still would like some of your followers, be sure to post a graphic or new cover photo directing them to the new page.
  • You can ask Facebook to delete it. (It will be gone FOREVER) So be sure this is what you really want.

Let’s say it IS your current audience.

Awesome. This will be easier, but you still have a few options.

  • Let’s say it’s your target audience but the page name is not right. This is simple.
    • Change the name. At the time of this post, you can add the new name to the old one. About 12 days later (give or take a week) you can delete the old name, leaving the new name. Yes, it does take a few steps but will be worth it.
  • Make sure all the info and settings are up-to-date on your page. Facebook needs to read the text on these sections to know who to show your page to. You’ll want to leave the fluff wording out. Be direct on what you offer so the computer brains know exactly what you offer.

People often spend too much time on worrying “Do I keep my current Facebook page or start over?”

And as you can see, it’s simple.

Need more help with Social Media Marketing? You will LOVE my workshop where we talk you through defining your ideal client and so much more. Buy today, to learn how to brand and market yourself online.

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Chelly Ontis

I've been a self-employed graphic designer in Bismarck ND since 1997 years. I'm excited to share my passion for branding and marketing online to help you grown your business. I also love to help creatives with an effective logo and branding in place for their business.

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🩷 Side Hustle Marketing Summit → July 28-30
✂️ Crafts•Cricut•SVGs → Fun & Profit
📆 Small Business Planner/Journal
🎨 Crafter’s Summit (Jan) → Create

Can you feel the beat 🎶 of those shipping label Can you feel the beat 🎶 of those shipping labels printing?? 

Let’s get your label printer signing a happy beat. 

Comment ‘205’ to get access to a free event for your craft biz! 
[link also in my bio]

Hint: better marketing = MORE sales. 

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As a handmade business owner, every minute counts. As a handmade business owner, every minute counts. That’s why I’ve rounded up practical shipping tips to help you:
✔ Save time with faster, easier processes
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I also share my go-to tool, the Munbyn RealWriter 401 Thermal Printer, which has been a game-changer for me—think no ink, no hassle, just professional labels in seconds.

✨ Want to ship smarter, not harder? Find the link in the comments!
Already selling online, but feeling like you’re Already selling online, but feeling like you’re winging it when it comes to marketing and sales?

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The Side Hustle Marketing Summit is a free 3-day online event for makers and craft business owners to learn smart, simple marketing from 20+ creative entrepreneurs (yep, people who actually get what it’s like to sell crafts, SVG files, printables, and digital files).

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Ready for this to be your year to start marketing in a way that actually builds your dream business?

🎟️ Comment ‘205’ and I’ll DM you the link to register for FREE today.
(Link is also in bio)

#craftbusiness #etsyshopowners #cricutforbusiness #creativebusiness
Card making is one of my favorite things to create Card making is one of my favorite things to create. What is your favorite craft?

On this blog post I show you a few ways you can create cards, stamps, embellishments, and of course, with your cutting machine.
https://wecanmakethat.me/card-ideas-for-crafters
Marketing your creative business can feel hard. Le Marketing your creative business can feel hard. Let's make it easier...

(🎟️ Comment '205' for the link or to grab your free ticket.)

This free online event was made for creatives like us — Cricut crafters, Etsy sellers, SVG designers, handmade vendors, digital product creators... the whole creative business crew.

We’re bringing together 20+ expert speakers to help you:

✔️ Stop randomly posting 🤪 and start building real income 
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🎉 And we’ve got @smarterqueue on board as our sponsor to help make social media management easier, too!

🎟️ Comment '205' for the link or to grab your free ticket.

Let this be the year your side hustle turns into something amazing — and profitable. 🤩

✨ Let’s make marketing make sense again!

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That includes sewing scissors, kitchen scissors, c That includes sewing scissors,
kitchen scissors,
crafting scissors
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Stop spinning your wheels with all things marketin Stop spinning your wheels with all things marketing!
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👀 Some sessions you don’t want to miss:
✨ Less Random Posting, More Business Growth
📩 Email Marketing That Actually Works
📱 Instagram Basics for Social Selling
💡 Plus — my session: CEO Marketing Power Hiur: Your Easy Guide 

Comment ‘205’ for the link! 

 ✨ What: Free online event
 📅 When: July 28–30, 2025
 📍 Where: 100% virtual
 🎯 Who: Creative business owners
 🎥 Includes: 20+ marketing workshops
 💬 Fun: Live Chats + Giveaways Too!
 🎟 Cost: Free ticket
Blessed SVG is easy to cut. Great for beginners. C Blessed SVG is easy to cut. Great for beginners. Cut it out with adhesive vinyl and add to a canvas or wooden sign! https://wecanmakethat.me/product/blessed-svg-cut-file/
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