• Logo Package
  • Let’s Chat!

Elegant Designs Inc

Why a Logo is Important for Your Brand

Logo Design

1 Feb

Do you want the video version of this post? Scroll down to the bottom of the page!

When you only have about a tenth of a second to grab that potential client, what are you going to use? You want something that can show your ideal client that you mean business and you mean to do business with them…but how can I show them quickly? Well, with your logo. I’m going to walk you through four reasons why your logo is an important puzzle piece to the foundation of your brand below.

Side note: Even with a logo being an important part of the foundation for your brand, many business owners believe that an effective logo requires them forking out hundreds and hundreds of dollars. That’s not the case. I’ve created a PDF titled “Where to Start When You Need a Logo” that you can download right here that will walk you through how to create an effective logo that attracts your dream clients. Enter your email to get the PDF today!

How To Create a Logo that Attracts your Ideal client

1. Your logo targets your ideal client.

You can’t travel in a straight line if you don’t know where you are going. There are millions of people on Facebook and, as of 2015, there are 50 million businesses with pages on Facebook. By having a logo that attracts your one ideal client, you are able to go further and in a straight line! You have more traction for your posts, more traffic for your website, and all this generates more sales for your wallet.

2. Your logo will create the base of your visual for your brand.

By visual, I mean the colors, the fonts, & the “feel” of your brand. You want your logo to create an image of who you are when your ideal client thinks of your company, sees your posts, your products, your services, etc. All of this should come together to create an image of a company that your ideal client can trust to do business with.

If you read the paragraph above and thought, “So, no pressure, right??” I understand. It can be very daunting to create an excellent logo that will attract your ideal client. But, it’s not impossible. If you scroll down to the bottom of this page I have a free worksheet for you on how to begin to create your own effective logo! Enter your email address and I’ll send you the worksheet so that you can get started today.

3. Your logo attracts more customers.

I’m not certain if you knew this already, but if you aren’t attracting more customers then you might be running an expensive hobby. Not a business. One way to attract those customers is by having an effective logo. You can create the perfect post with an immaculate image – you know, the one with the white background that makes it look like the sole purpose of your life was to be on a magazine spread – but if your logo doesn’t speak to your ideal client that will create a crack in your ideal client’s image of your business.

This will mean that you need to do some research about your ideal client. What do they like? What will attract them? What repels them? Do they want someone with a white background photo or more grit? Are they a dog or cat person? You need to know these things before you start building your logo so that you know you will attract the ideal customer for your business.

4. Your logo helps market your brand.

Now, some quick basics. Branding is different from marketing. Let’s say that out loud together.

Branding is different from marketing.

When you are creating your brand you are creating the foundation for your marketing. This includes:

  • Logo
  • Colors
  • Fonts
  • One-liners
  • Photos
  • Watermarking your photos

Marketing, on the other hand, is how you put together these branding pieces. You would see this on

  • Facebook posts
  • Website
  • Business card
  • Shop items
  • Live events
  • Booths
  • Store front

By creating your brand’s foundation  (the visual) then you will have less to think about when you are marketing your business. Creating a logo is one part of developing your brand to build your marketing. But think of everywhere your logo will be seen. Everywhere. This is why a logo is important for your brand. When you get the logo right, you are able to establish your image to your ideal client and then market that image everywhere.

You’re thinking, “Alright, Chelly, you convinced me! I need a logo and I need it now!” I’m glad you agree that a logo is a key element to your brand image and I have just the thing for you. Below you will see a sign-up form for my worksheet titled, “Where to Start when You Need a Logo”. After you sign up, you’ll be receiving a PDF Worksheet Questionnaire  that will walk you through the process of how to define your brand and start to create your effective logo that attracts your ideal client.

It’s simpler than you think, but it is not just picking a trendy font and a pretty color that’s popular right now. You need to make sure that the brand represents you as well because your ideal clients will be working with you. Sign up today to begin attracting your ideal client today!

How To Create a Logo that Attracts your Ideal client

Privacy Policy
« Entrepreneur Planner
Working Retreat »

Chelly Ontis

I've been a self-employed graphic designer in Bismarck ND since 1997 years. I'm excited to share my passion for branding and marketing online to help you grown your business. I also love to help creatives with an effective logo and branding in place for their business.

Follow Chelly on Facebook

Facebook
  • My account
  • Privacy Policy
  • iDesign by Chelly
  • Let’s Chat!

wecanmakethat.me

🥳 Who else loves giveaways? 🥳 The Holiday Cr 🥳 Who else loves giveaways? 🥳
The Holiday Cricut Craftfest has over 50 giveaways featured for registered attendees (see details on the site).

Grab your free ticket and check them out today. (link in bio or comment WIN and I'll share the Giveaway URL so you can check it out!)

⭐️ Free to attend October 2-6, 2023 (registration required)
⭐️ 50+ Crafting Workshops to help you create.
⭐️ A friendly, creative Facebook group to connect with other crafters. 

I hope you'll join me and check out my snowflake session! 

#afflink *restrictions apply, see details on each giveaway.
At least the never ending piles in my craft room a At least the never ending piles in my craft room are fun.
Piles of laundry = not fun! 🤣
Card making is one of my favorite things to create Card making is one of my favorite things to create. What is your favorite craft?

On this blog post I show you a few ways you can create cards, stamps, embellishments, and of course, with your cutting machine.
https://wecanmakethat.me/card-ideas-for-crafters
Where are creative businesses at? Are you thinking Where are creative businesses at? Are you thinking of 2024 yet?

Start your year off right with a marketing planner that has free marketing training to help you scale to meet your goals. 
• Manage your social media
• Organize your business
• Feel stress-free with a plan that works

Link in the bio! Or comment 2024 Planner for the link!
#2024planner #creativebusiness #craftbusinessowner #marketingtips4you
Oh my! So many fun Cricut craft projects to help y Oh my! So many fun Cricut craft projects to help you master your Cricut before the holidays! 
• Free to attend (registration required)
• Giveaways for attendees ($10K in fun)
• 50+ Sessions packed with fall and winter holiday crafts.
• VIP sale option (after you register for free)

Link in my bio or comment 'Holiday' for the free link.

#cricutcrafting #cricutmademedoit #freesvg #cricutchristmascrafts #cricutchristmas #cricutcraftfest2023 #cricutcrafts
Are you thinking but how do you store all those fi Are you thinking but how do you store all those files?? Our SVG Club comes with a dashboard. So every file you download is located in your Dashboard. If you need it again it's so easy to find! https://wecanmakethat.me/svg-club/ #svgfile #svgshop #svgdesigns #svgcutfiles #freesvg #svgfilesforcricut #svgcuttingfile #svgcuttingfiles #freesvgfiles #svgbundles #svgbundle #cricutsvgfiles #svgdesign #cricutsvg #svgtrendy #svgs #cutfiles #SVGmembership
Dollar store finds … what’s in your stash? #do Dollar store finds … what’s in your stash? #dollarstorecrafts #dollarstoreideas #craftersofinstagram
Crafting is my therapy... probably not cheaper tho Crafting is my therapy... probably not cheaper though. haha
Load More... Follow on Instagram

Copyright © 2023 · Refined theme by Restored 316